Respondents were asked what factors are most likely to influence their gift-buying decisions, and a third said it was important that the gift is coming from an eco-conscious business (36%), or from a small or local business (35%).Ī similar number look for companies that give back to the community (31%), and about a quarter want to purchase from companies that are carbon neutral (26%).īut it’s not all about where the gift is coming from. Being eco-friendly has allowed respondents to appear more creative. Half of the Americans surveyed (49%) would be willing to go out of their way to shop at a local, sustainable business - of those, the average respondents would be willing to pay 44% more and spend an extra 3.5 hours on the gift-buying process.
“So it’s essential to look for trusted certifications to ensure what a company is doing is actually green - and not just greenwashing.” “Brands know that most shoppers want gifts that don’t harm the environment,” said Avocado Green co-founder and chief marketing officer Mark Abrials. When it comes to friendly gifting, 58% said sustainable gifts give them an edge over the competition, and 42% have begun to care more about purchasing eco-friendly gifts over the past few years. Avocado / SWNS / OnePollīut it’s not just about finding a gift people will love: Americans are also looking into the sustainability of their gifts. Sixty-two percent of people compete with heir family members to give the best gift for the holidays. 19%) - though 44% did say they enjoy both equally. Respondents prefer giving gifts, rather than receiving them (31% vs. Gift giving is so important that 62% believe finding the right gifts for their loved ones is the most stressful part of the holidays, and respondents brainstorm an average of five ideas before landing on the perfect present.Ĭommissioned by Avocado Green Mattress and conducted by OnePoll, the survey found that while gift giving may be a fun competition, there’s also a selfless aspect. Partners came in third (13%), then dad trailed a bit, coming in fourth place with 12% of the vote. The survey of 2,000 Americans who plan to exchange holiday gifts revealed that 62% are trying to be the best gifter in their family - and the biggest competition? Mom, according to 24% of those polled.įor 59%, gift giving is a friendly competition in their family, and respondents rate their own skills quite highly 20% said they’re the best gift giver, coming in second after mom. Six in 10 Americans are worried about being “out-gifted” this holiday season, according to new research. I disinvited my fiance’s family from our wedding after finding out they don’t plan on giving gifts My treasured Cadbury Creme Egg is a 50-year-old family heirloom The 37 best personalized gifts for anyone who loves a monogram
Uncommon Goods - you guessed it - has unique holiday gifts, and these are our 20 must-haves
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